DESSERTO AGAVE

Desserto Agave was developed as an extension of Desserto’s sustainable materials ecosystem, with the goal of creating a distinct identity for its agave-based innovation. The challenge was to honor the existing Desserto world while giving this new material its own visual language. Instead of using literal plant imagery, the symbol focuses on the agave heart, known as the piña. The final mark abstracts its structure into a geometric form that feels both natural and technical. The identity reflects the relationship between organic origin and material innovation, connecting the agricultural source of agave with the refined process behind sustainable textile development. Ig: @desserto.pelle - @desserto.agave | www.desserto.com - www.dessertoagave.com

Client

Adriano Di Marti

DELIVERABLES

Concept Development Branding Brand Strategy Brand Guidelines Landing Page

Year

2025

Role

Brand Strategy & Creative Direction