OTORO EYEWEAR

OTORO was created as a clean, memorable identity for an eyewear brand entering a competitive market. The name and visual system were built around simplicity, rhythm, and recognition. The three “O’s” echo the shape of the product itself, creating a natural connection between the wordmark and the object. The brand was designed to feel minimal, confident, and easy to scale across packaging, digital commerce, and lifestyle communication. The concept is anchored by the phrase “Mira como eres”, a direct invitation to self-expression. OTORO is positioned not only as an accessory, but as a daily companion for how people choose to see and present themselves. Ig: @wearotoro | www.wearotoro.com