ANTORCHA

Antorcha was rebranded to mark an important stage in the brand’s growth: ten years in the market and the opening of its tenth location. The goal was to refresh the identity while preserving the energy of a local brand with a strong connection to sports, food, and public gathering. The new visual language was designed to feel bold, fast, and visible in high-energy environments like Tomateros Stadium. It needed to work across storefronts, packaging, social media, uniforms, and large-scale signage. The result is a more cohesive hospitality and entertainment identity, built to support the brand’s expansion while keeping its local character alive. Ig: @antorcha.mx | www.antorcha.mx