MR. GARY

Mr. Gary was reimagined as a modern food brand inspired by pan-Asian culture, with the goal of unifying a broad menu under a stronger and more recognizable identity. The rebrand kept the brand’s orca character, but refined it into a circular seal that feels more flexible, memorable, and ready for multiple applications. The bright turquoise palette was chosen to create immediate visibility and give the brand a contemporary edge across packaging, storefronts, uniforms, and digital content. From the “Taste of Asia” narrative to the custom packaging system, the identity was built to make the customer experience feel more cohesive, energetic, and distinctive. Ig: @mrgary_co